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The first half of the domestic home video game market, last year more than Nintendo "switch" to contribute for the first time in three years

The first half of the domestic home video game market, last year more than Nintendo "switch" to contribute for the first time in three years

6 July 2017 | 8:20 am

According to a survey of Kadokawa Group games information magazine “Famitsu”, the domestic home video game market scale of 2017 first half-year will be 153.2 billion yen, 14.8% year-on-year, the previous year for the first time in three years since the first half of 2014 It turned positive in the year. It believed to have become the new game machine “Nintendo switch” Gaken’in role of Nintendo . Hard to show strong growth, but the software is slightly cracking the previous year Domestic home video game market in the 2017 first half-year turned positive for the first time in three years, but the growth of hard centered on the “Nintendo switch” has become a major factor. The market size of the hard remarkable 76.5 billion yen of 44% compared to the same period last year. On the other hand software has become a 76.7 billion yen of 6% year-on-year in, it has been struggling. Growth of hard contribution of “Nintendo switch” is large. Since its launch on March 3, 2017, sales are very strong. Worldwide sales of March of one month less than a month since its release has become a 2.74 million units. In a survey of “Famitsu”, has topped one million domestic sales at the end of June, one million breakthrough in the 17 weeks since its release is that the most rapid pace in the current non-portable game machine. “Nintendo switch” not only, “Nintendo 3DS” released in 2011, which boasts a number of sales of 870,000 units in “Pui station 4” also each 2017 first half-year of release 2014. While software sales are sluggish, the new hardware and conventional hard is to maintain both strong, and has a composition to support the market. Whether 2017 is the bottoming out of the year in the domestic home video game market? Domestic home video game market is steadily folded the first half, great expectations in the second half of market trends is applied. While hard extends well, or come growth how much software will be the focal point. As for the “Nintendo switch”, “Splatoon” and “Dragon Quest” in July, “Nintendo 3DS” release of major titles such as “Pokemon” in November in for is ahead in the 2017 second half. Also noted that gather on whether extending to where the sales of “Nintendo switch”. “Nintendo switch” can not stomach strong cross-legged as well. In the feet there is also a voice to point out the short supply, unless it is supplied to the one that there has been an increasing demand of customers, there is also a possibility that the bored. It also continues to provide an attractive software to continue the future, it is necessary effort to keep the customer’s attention. According to a survey of “Famitsu”, after the domestic market for home-use game recording a 687.6 billion yen, the highest past in 2007, the reduction has followed, 299,500,000,000 to be 300 billion yen cracking in 2016 It has become a circle. For the reduction of domestic home video game market, the market scale of online games, including the game app has been increasing rapidly, has come to account for about 75% of the domestic game market. Online game for the domestic home video game that has continued to be deprived of their share, “Nintendo switch” is the star of hope. Whether 2017 can be more than the previous year throughout the year it is also a very important in the sense that forecast the future of the domestic home video game market. [Recommended article of the editorial department] · In fact, skin care full of mistakes? The skin of the ideal in the ultra-simple “skin training” – Sagawa Express, the parent company is large-scale projects of more than listing application 300 billion yen · Skin care is a weapon! ? Five Benefits of the business – 1 million yen at 790,000 yen lucrative? The “ultimate” asset surgery operation · Stock beginner Where are opening an account? Net securities ranking

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